Utilizing one camera we videotaped our subject from several different angles. The woman demonstrating the exercises had a great workout during our 2-hour shoot – she had to demonstrate each component several times. Of course using 2 to 3 cameras would’ve been ideal – thus, cutting down on the amount of required shooting time. Our desire was to make the workout presentation more than one-dimension.

In a perfect world and a budget without limits we would use multiple cameras, multiple locations and probably shoot for a number of days, and under various lighting and weather conditions. Sometimes, and – more often than not – our vision exceeds our budget and time allowance. We approach every video project with a sense of excellence. Our heart’s desire is to achieve perfection on every production – whether staged or not. And utilizing less-than broadcast-quality equipment is never acceptable.

For me, producing video is not just a job – its art – always. Its more than just a presentation – its history, digitally recorded for the world stage. Anything less-than-perfect is not acceptable. And when its not perfect, because of some mistake, or a lack of time or budget – its not art. Its just tape – and that’s not good enough.

Enjoy your work-out.

American Video Productions