Utilizing one camera we videotaped our subject from several different angles. The woman demonstrating the exercises had a great workout during our 2-hour shoot – she had to demonstrate each component several times. Of course using 2 to 3 cameras would’ve been ideal – thus, cutting down on the amount of required shooting time. Our desire was to make the workout presentation more than one-dimension.

In a perfect world and a budget without limits we would use multiple cameras, multiple locations and probably shoot for a number of days, and under various lighting and weather conditions. Sometimes, and – more often than not – our vision exceeds our budget and time allowance. We approach every video project with a sense of excellence. Our heart’s desire is to achieve perfection on every production – whether staged or not. And utilizing less-than broadcast-quality equipment is never acceptable.

For me, producing video is not just a job – its art – always. Its more than just a presentation – its history, digitally recorded for the world stage. Anything less-than-perfect is not acceptable. And when its not perfect, because of some mistake, or a lack of time or budget – its not art. Its just tape – and that’s not good enough.

Enjoy your work-out.

American Video Productions

Whenever a potential customer approach me with a production idea or project, I always recommend, at minimum, 2 video cameras with 2 operators. And when it comes to sports and other action shoots I prefer to work with 3 to 5 cameras. Since I started shooting photography and producing video in 1982, my desire has always been to achieve “excellence” in every respect. I would like for every photo to pass the National Geographic test and each video to look as good, if not better-than the CBS Evening News. To obtain that level of quality requires experience, close attention to details and very high-quality equipment.

We never like to compromise on quality. However, we must provide the best output possible based on the customer’s vision, shooting environment and budget.

Tam Thompson, 2007 USA Women’s Kayak Polo Team Athlete & Team Manager, recently hired us to produce a short video of her kayaking skills in San Marcos, TX. She was basically producing the video for family and friends and had a limited production budget. Thus, we only used one camera. But after shooting from several different angles, view points and with some post-production magic via Final Cut Pro, we were able to produce a piece that she was completely satisfied with.

Of course if it was left up to us, and budget was no concern, we would’ve utilized at least 3 cameras and shot the video from both sides of the river and possibly place a camera and operator inside the water as well. We do the best we can with the tools provided and the environment in which we operate.

When you plan your next shoot think about all of the possibilities that a multi-camera production will do to enhance your final-edited DVD. And if you don’t have the up-front budget, perhaps you can work out a payment plan with the production company or some other arrangements which will allow for a most-excellent video.

American Video Productions, owned by Bruce and Candice Blackwell, operate throughout the state of Texas and produce all types of videos, including sports, weddings, marketing videos, training tapes, memorials and special events.

American Video Productions – 888-433-6554 – info@AmericanVideoProductions.net.

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